I have had something on my mind for several weeks now. I have been waiting to discuss it. I wanted to talk about it on a Friday because I want you all to think about it and give me some feedback/thoughts. Today seems like as good a Friday as any so... here goes.
I am thinking about developing a "Line" of jewelry.
What is a line? Well, for me, it would mean selecting several of my more basic (easily reproduced) designs and making a given number of them for resale. Off the top of my head, I am thinking I would use "Two Fors", "Spinners", "Fangle Bangles", and "Flings" (and a few more that are in my sketchbook too). I would research and design specific seasonally appropriate color combos. So for example... I would come up with 3-4 color combos for spring/summer "Two Fors", make 10-12 of them, and those would be the only ones of those colors available for that season. In my mind, all the jewelry would work together as a group. Meaning the colors I use for "Two Fors" would work with the colors I make the "Fangle Bangles" in.
Why do I want to create a line? Hmmm... good question. It seems to make sense from a business stand point. I would be making myself much more marketable if I had a line. I would be able to more easily put together promotional packets to send to galleries and boutiques. I would then be able to more readily fill orders for them too. I think it would take a lot of the stress out of preparing for a show as well. One of the things that I find stresses me most about show prep is the need to constantly reinvent myself and my designs. I have to fill a booth with as many pieces as I can (theoretically) but often times I run out of ideas. I think replenishing the line would be easier.
How could you give up your one-of-a-kind creations? Well that is the thing... I wouldn't. It would be my plan to use the line as filler with my OOAK things. I would still do wild and over the top creations. I would still embrace my "Kabs" style. And I even think that having some of the pressure off of needing to make a dozen different things would free up my mind to design more new things.
Okay so why haven't you done it already? I don't really have a good answer for this other then that I want to get some input from you all. You readers are the ones that buy so much of my work. Do you buy my things because they are OOAK? Would you still want a design that there maybe a dozen more of out there in the world?
Other things floating randomly through my head.... I am only one person, I can't continue to grow my business if I don't come up with a way to make more things... then again, I get moody when pigeon holed, could I commit to doing a line... am I selling out if I create a line... I would still only make OOAK bead box sets... no lampwork bead lines. I am a little excited at the idea of a line because of getting to "launch" the new designs and colors of each season. It would be something to look forward to, and I would love to see what people end up going for and what everyone hates, lol.
I found several interesting articles at Lapidary Journal's website. Have a look: Balancing Art and Business, and Supporting Inspiration (I really got a lot out of this one).
Okay, so now you have an assignment. Think on this... and let me know your thoughts!!